Report Claims Yahoo May Gain From Adware Click Fraud
Harvard researcher Ben Edelman on Tuesday released a report tying Yahoo Inc. to adware vendors that he claimed were displaying pop-up advertising that appeared to commit click fraud.
The online report, “The Spyware — Click-Fraud Connection — and Yahoo’s Role Revisited,” traces what appears to be click fraud that starts with the adware vendor and eventually leads to Yahoo. In between are online marketing companies that sell advertising.
