Joe public wary of trusting organisations online
More needs to be done to convince the British public that their personal details are adequately protected online.
A YouGov survey of 2,000 UK punters found that two in three (65 per cent) were uncomfortable with the idea of allowing organisations to share personal details in order to offer federated services. For consumers, federated services would offer the convenience of carrying out online transactions with different sales and service organisations after logging in only once to a trusted entity, for example their bank.
